Kraken Inc. is a group formed during my time in college for a project. As the team’s only member with graphic designing ability, I stepped up as the logo designer as well as a design consultant for the entire project. The early version of the logo is a Razer brand-inspired look that features a head of a Kraken with sharp pointy tentacles and serious-looking eyes to show the team ‘s earnestness to the project. The group preferred to stick with a single color as it allows the logo to be easily recognized, incredibly memorable, and versatile. With the team’s feedback, I finalized the logo with a bold and professional-looking design that retains some of the elements from the first version.

In March 2021, I revisited the logo and transformed it into 3D using Blender software.