This logo was designed and created for a logo project in a New Media course named Visual Communications during the spring term of last year at the University of Lethbridge. When I started brainstorming about how this logo should look, I had so many ideas in mind, so I drew all of them on a sketchbook. It took me so long to pick the best one because I want to make my logo remarkable as much as possible and make it look good at the same time.

Then, I picked the three best ones and ended up choosing the one on the far right that really pleased my eye.

To improve my design further, I created several versions of the logo, presented it to the class, and picked the best one among them.

For the final design, there were only a few changes made to help improve the overall impact of the logo.The logo is composed of colorful mini pixels formed as an “i” for infinite filled color from SECAM palette, a 3-bit RGB color format that was used in older TVs. Behind it is the letter “P” in black color, which stands for Pixels.